To learn more about Predictive Content and Sending, you can click the link below. This article is related to the Predictive Content Report. https://support.wolfpackadvising.com/en/articles/6311863-predictive-content-sending
To access the Predictive Content report, follow these steps:
Go to the left menu and click on "Reports."
From the dropdown menu, select "Campaign Reports."
Choose "Predictive Content" from the available options.
Once selected, the report will load with variant performance metrics for the most recently sent campaign that included Predictive Content.
An image showing the Predictive Content Report in the last three months
The Predictive Content report provides valuable information that can be filtered by campaign name. It is important to note that the performance of one variant should not dictate the creation of future variants. This is because there is no universal "best" email that suits all contacts.
Instead, each contact who receives an email with Predictive Content will receive a personalized email that is tailored specifically to them. This approach ensures an individualized experience for each customer, ultimately increasing engagement with your brand.
The report includes the following metrics:
Emails Sent by Variant: This shows the total number of unique sends from all variants in a campaign. A chart is provided to display the unique sends for each variant.
Unique Clicks by Variant: This indicates the total number of unique clicks from all variants in a campaign. The accompanying chart illustrates the unique clicks for each variant.
Click-Through Rate by Variant: This represents the overall click-through rate (CTR) for all variants in a campaign. The CTR is calculated by dividing the number of clicks by the number of unique sends. The chart displays the CTR for each variant.
Additionally, a benchmark is provided for each variant in a campaign. This benchmark is determined by analyzing all individuals who received a specific variant and considering both opened and clicked campaigns.
At the bottom of the report, you will find a table that includes the following information: send date, campaign name, variant name, total sent, total unique clicks, and click-through rate.
By utilizing the Predictive Content report, you can gain valuable insights into the performance of your email campaigns and optimize your strategies for maximum engagement.